Ruth Rubin

Ruth is an ethical leadership coach who helps individuals and companies navigate issues surrounding market pressures, business considerations, and morality. More than anything, she’s proud to be a living testament to the power of innovation and resilience, when used hand-in-hand with compassion. The task? To create a brand which evokes Ruth’s calmness and clarity alongside her strong personality. We chose a minimalist creative direction with lots of clean lines and sharp edges in the form of simple sans serif typefaces. The colour palette is balanced and combines serene tones that evoke calmness with strong, earthy tones. The full case study can be found here www.hipitched.com/case-studies/ruth-rubin