Studio Bangs

Studio Bangs is an online wellness platform. Bangs has worked in fitness for over a decade, primarily focusing on spin. With a unique coaching style that is emotionally intuitive and highly motivating, her classes are often described as therapeutic. The brief was to create an identity that not only reflected the brand but the person behind it. The creative direction exudes a retro and nostalgic vibe, capturing the essence of old-school athleisure and the rise of the home workout. The colour palette is warm and inviting by blending subtle, muted tones with a hint of pizzazz. The fonts are clean and geometric, reminiscent of typefaces that were widely using in the seventies. The imagery style is inspired from retro collages, with a playful mix of textures and layers, combining elements like faded photographs, bold stripes, and grainy textures to create a visually engaging composition. The overall aesthetic transports you back to a time where exercise was about high-energy and rhythmic movement and the shift towards a more sustainable and balanced approach to fitness.