Gen Nourish

Gen Nourish are helping parents raise the next generation of whole foods loving, healthy, intuitive eaters. The brief was bold, playful, unapologetically youthful. Nothing precious, nothing clinical. Just fun, colour, and personality in every touchpoint. I built out a full identity system to bring that to life, a bold wordmark and monogram, a bright, playful colour palette, and a set of hand-drawn food icons that could flex across every application. From there, the identity rolled out across packaging, stationery, social content, and print, all tied together by a consistent visual system and a full set of brand guidelines to keep it running smoothly going forward.