Blank

Finding great-quality, versatile pieces is tougher than it should be. Everything out there is either uncomfortable or too expensive, making it hard to love your clothes. Enter BLANK. Creating basics that feel anything but. Founded in 2020 with just an online store, in 2022 BLANK decided to open two bricks and mortar stores. BLANK were keen from the outset for the logo to be something their customer would instantly recognise. We created a full family of logos which gave the brand a wide range of versatility and potential for brand recognition across all areas, whether in store or on email. You can view the full case study at www.hipitched.com/case-studies/blank